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Mario creator says games should be something people can "go back to and experience again."
Games industry legend Shigeru Miyamoto has likened Nintendo's role in the issue of game ownership to that of a "toy company," adding that consumers want to be able to buy games they can "go back to and experience again."
Speaking in an interview with Eurogamer, the Mario creator said that he wants to maintain the idea of games as a product users can keep hold of for many years.
"What's really important is viewing Nintendo almost like a toy company where we're making these things for people to play with," said Miyamoto. "As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again."
"I really want to retain that product nature of the games that we create so that people can do that and have that experience. To me that's something that's very important about entertainment itself. So from the approach of continuing to create things that are entertaining for people, that's an important direction for me that I want to maintain."
Nintendo also said yesterday that it would release a free-to-play game before the end of its current financial year.
"Miyamoto says publishers should see game ownership like a "toy company"" was posted by Martin Gaston on Thu, 13 Jun 2013 12:58:12 -0700
Reggie Fils-Aime says consumers won't trade in great games, claims Nintendo has trade-in rate lower than much of the industry.
Developers concerned about the implications of used-game sales should make their games compelling enough so that consumers will not trade them in. That's according to Nintendo of America president Reggie Fils-Aime, who told Polygon that Nintendo embodies this strategy and has one of the lowest trade-in percentages in the business as a result.
"We have been very clear. We understand that used games are a way for some consumers to monetize their games. They will buy a game, play it, bring it back to their retailer to get credit for their next purchase," Fils-Aime said. "Certainly, that impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content. Why is that? Because the replayability of our content is super strong."
"The consumer wants to keep playing Mario Kart. The consumer wants to keep playing New Super Mario Bros. They want to keep playing Pikmin," he added. "So we see that the trade-in frequency on Nintendo content is much less than the industry average--much, much less. So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in, and we are confident that if we build great content, then the consumer will not want to trade in our games."
Nintendo is not the only major game maker to have such a philosophy on used games. Grand Theft Auto parent publisher Take-Two Interactive CEO Strauss Zelnick said last month that the company's stance is not to "whine" about missing out on revenue, but rather to focus on creating compelling experiences so gamers do not trade their titles in.
"Our view about used games has been, as opposed to whining or figuring out ways to punish the consumer for buying used games, we've figured out we better delight the consumer," Zelnick said at the time.
Used games have been a much-discussed industry topic with next-generation consoles from Microsoft and Sony heading to market later this year.
The Xbox One supports used games as a platform, though decisions about allowing secondhand titles will be left up to publishers. Sony's PlayStation 4, on the other hand, will not feature any "gating restrictions" at all for software.
Similarly, Wii U owners can freely trade in titles without any restrictions.
"Nintendo: Devs concerned over used sales should make better games" was posted by Eddie Makuch on Thu, 13 Jun 2013 12:44:53 -0700
Robert W. Baird analyst says Sony's showing at this year's conference stronger than Microsoft's, but battle is far from over.
As E3 draws to a close later today, one analyst has claimed Sony has emerged in a better position than Microsoft, though the battle is far from ended.
"Clearly, Sony is emerging from E3 on stronger footing, contrasting the PS4 against the more pricey Xbox One," Robert W. Baird analyst Colin Sebastian said in a note to investors today.
Sebastian pointed out that the PS4 is currently outselling the Xbox One on Amazon and GameStop, but said that if Sony wants to maintain its edge, it must "engage gamers proactively" with new software announcements.
Concerning the Xbox One, Sebastian said sentiment surrounding the platform is "mixed," due in part to backlash over its used-game and connectivity policies from a "vocal group of core gamers." Still, Sebastian remarked that many Xbox One titles should generate buzz for the system, including exclusives like Ryse, Quantum Break, and Titanfall.
Microsoft's Xbox One will retail for $500, but the company may offer alternative pricing options, Sebastian said, referring to subsidized models.
"Also, with Microsoft positioning Xbox One as a premium entertainment hub, we believe there is still an opportunity to salvage the launch, for example, through alternative pricing plans," he said.
Earlier this week, Xbox boss Phil Spencer suggested that Microsoft was considering leveraging its paid Xbox Live service to "meet consumer price points."
"The nice thing about Xbox Live is consumers do see value in it; they continue to sign up; they continue to grow," Spencer said. "And I think that diversity of business models to both meet consumer price points and different services that they're integrating their Xbox experience with is something that we definitely look at."
The Xbox One and PS4 will both launch later this year.
"Analyst: PS4 'clearly' topped Xbox One at E3" was posted by Eddie Makuch on Thu, 13 Jun 2013 11:38:55 -0700